Of course, being out of the day-to-day loop of behaviour also gives people time to stop and reflect, to think what they really want next. Whether that’s a new job, new house, new car, new nose…this is the time when the gods laugh, the sun shines and people plan…..so why not make inflight part of your marketing mix?
If you want to start sowing the seeds of awareness among your new, highly affluent customers, just remember they will almost certainly be boarding a plane over the next 12 weeks, all ready to melt their credit cards in the white hot heat of summer consumerism.
The world loves the summer, and your brand deserves to be in the hands of your ideal consumer… see what I did there?
Contact Steve Rowbotham for more information on advertising in travel media.